How old is your profile picture? *

Recently taken by a professional

A few years old, but still accurate

Old enough to have a flip phone in it

It's from someone's wedding, but I look great!

Check one

Do you have a clearly defined niche? *

Yes - I have a highly specific audience

I have a general idea of my audience

I work with anyone who needs me

Niche? I thought was a kind of cheese

Check one

How often do you post content (articles, videos, updates)? *

Several times a week or more, I stay consistent

Here and there, a few times a month

Rarely - I only post when I remember

I'm a lurker, I harden even hit the like button

Check One

When someone needs a referral in your industry, what sets you apart? *

My unique expertise and consistent online presence

I usually rely on word-of-mouth

I've never thought about how I stand out

I'm not sure anyone refers me, honestly

Check one

If someone visited your LinkedIn or website today, would they instantly "get" what you do and who you help? *

Yes - it's clear, professional and consistent across channels

Sort of - but it could be more specific

It's A LOT of text with no clear "win" for the visitor

I don't really have an online presence

Check one